हिंदी

Attitude Change - Frame of Reference

Estimated time: 5 minutes

CISCE: Class 12

Key Points: Frame of Reference

Frame of Reference: Changing a person’s frame of reference (group standards or norms) can change attitudes, especially when new group norms are introduced (Asch, Newcomb, Lewin).
Group Decision is Powerful: Group discussion and collective decision-making are more effective in changing attitudes than lectures.
Lewin’s Food Habit Study: The Discussion Method (32%) was more effective than the Lecture Method (3%) in changing food habits during WWII.
Reason for Effectiveness: Active participation and ego involvement in discussion create stronger and more lasting attitude change.
Industrial Study (Lewin & Butler, 1953): Supervisors showed more improvement in reducing bias through discussion compared to lecture and control groups.
Indian Study (Kothurkar, 1953): Emotional appeal showed more attitude change than rational and discussion methods, though results were not strongly significant.