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Attitude Change - Frame of Reference

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Estimated time: 9 minutes
CISCE: Class 12

Key Points: Frame of Reference

  • Frame of Reference: Changing a person’s frame of reference (group standards or norms) can change attitudes, especially when new group norms are introduced (Asch, Newcomb, Lewin).
  • Group Decision is Powerful: Group discussion and collective decision-making are more effective in changing attitudes than lectures.
  • Lewin’s Food Habit Study: The Discussion Method (32%) was more effective than the Lecture Method (3%) in changing food habits during WWII.
  • Reason for Effectiveness: Active participation and ego involvement in discussion create stronger and more lasting attitude change.
  • Industrial Study (Lewin & Butler, 1953): Supervisors showed more improvement in reducing bias through discussion compared to lecture and control groups.
  • Indian Study (Kothurkar, 1953): Emotional appeal showed more attitude change than rational and discussion methods, though results were not strongly significant.
CBSE: Class 12

Definition: Frame of Reference

The reference with respect to which the position or motion of a particle is defined — consisting of the combination of a coordinate system and a clock — is called a frame of reference.

CBSE: Class 12

Definition: Frame of Reference

A coordinate system that defines the position of a particle or an event in space is called a frame of reference.

CBSE: Class 12

Definition: Inertial Frame of Reference

A frame where Newton's Laws of motion are applicable, which is either at rest or moving with uniform velocity relative to a fixed imaginary axis, where acceleration of a body is caused by real forces and equation of motion is ΣFreal = ma, is called an Inertial Frame of Reference.

CBSE: Class 12

Definition: Non-Inertial Frame of Reference

A frame where Newton's Laws are not applicable, which moves with either uniform or non-uniform acceleration, and where all accelerated and rotating frames fall under this category, is called a Non-Inertial Frame of Reference.

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