Functions of Group - Group At Work

• Groups help satisfy social needs like attention, affection, and belonging.
• Groups help us achieve goals that we cannot attain alone.
• Group membership provides knowledge and information not otherwise available.
• Groups help meet our needs for security and safety.
• Group membership contributes to a positive social identity and self-concept.

Group Mind

• Group mind is a projected consciousness of a group that explains group behaviour.
• While working, a group evolves a group mind that gives direction to its activities.
• A synchronised and clear group mind helps the group function more efficiently.

Conformity

• Conformity is changing one's attitudes or behaviour to follow the group norm.
• Every group evolves a common theme, and each member adapts to it accordingly.

Compliance

• Compliance involves responding to direct requests from other members of the group.
• It brings about "we-feeling" and a sense of belongingness among members.

Obedience

• Obedience means obeying the direct orders of another person in the group.
• It brings order, discipline, and efficiency to group activities.
• It ensures hierarchy and defines the levels of decision-making among members.

Persuasion

• Persuasion is used to change the attitudes of group members to align with the group goal.
• Leaders or expert members persuade others whose attitudes differ.
• It brings homogeneity and nearness among members for efficient group work.

Attraction

• Attraction refers to mutually positive evaluations among group members.
• High attraction leads to a pleasant emotional state and better group performance.
• Low attraction creates an unpleasant environment and lowers group performance.
• It develops "we-feeling" and motivates members to work for the group goal.

• Reasons for Joining Groups – Groups fulfil psychological needs, help achieve goals, provide knowledge, ensure security, and boost self-concept.
• Group Mind – A shared group consciousness that guides its activities and improves efficiency.
• Conformity – Members adjust attitudes/behaviours to align with group norms.
• Compliance – Members follow direct requests, promoting unity.
• Obedience – Members follow orders, ensuring order and discipline.
• Persuasion – Leaders change members' attitudes to align with group goals.
• Attraction – Positive relationships among members improve group performance.