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Nature and Components of Attitudes

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Estimated time: 5 minutes
CBSE: Class 12
CISCE: Class 12

Key Points: Nature and Components of Attitudes

  • Subject-Object Relationship: Attitudes are linked to specific objects, people, or situations, and are shaped through social interaction and personal experiences.
  • Components of Attitude (ABC Model): Attitudes consist of three components: cognitive (beliefs), affective (emotions), and behavioural (actions), which together guide a person’s behaviour.
  • Development Through Experience: Attitudes develop through both direct (personal experiences) and indirect (social influences, such as family and peers) experiences.
  • Valence and Emotional Tone: Attitudes are never neutral; they are positive, negative, or neutral, shaped by emotions like love, hate, or fear, and influence how we react to objects or situations.
  • Guidance of Behaviour: Attitudes direct behaviour by creating a tendency to approach (positive) or avoid (negative) certain things, guiding responses to the environment.
  • Enduring Nature: Attitudes are generally stable and consistent over time, though they can change through new experiences, learning, or social interactions.
  • Attitude Change and Complexity: Attitudes can be changed by new information or experiences. They can be simple or complex, with central attitudes having a more significant impact on other attitudes and behaviour.

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