हिंदी

Attitude Change

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Topics

Estimated time: 5 minutes
  • Introduction
  • Process of Attitude Change
  • Factors Influencing Attitude Change
CBSE: Class 12
CISCE: Class 12

Key Points: Attitude Change

  • Importance of Attitude Change: Attitudes influence behaviour and social life; changing negative attitudes is necessary to reduce conflict and tension.
  • Balance Theory (Heider): Attitude changes when there is imbalance in relationships (P–O–X triangle). People change their attitudes to restore psychological balance.
  • Cognitive Dissonance (Festinger): When beliefs and behaviour conflict, people feel discomfort and change attitudes to restore consistency.
  • Two-Step Model (Mohsin): Attitude change occurs through identification with a source, followed by imitation of the source’s changed behaviour.
  • Nature of Existing Attitude: Strong, extreme, central, and highly accessible attitudes are harder to change than weak or less important ones.
  • Source and Message Factors: Credibility, attractiveness of the source, emotional or rational appeal, and face-to-face communication influence attitude change.
  • Target Characteristics: Personality traits such as openness, self-esteem, intelligence, and prejudice levels affect how easily a person’s attitude changes.
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