Role of Culture on Consumer Psychology

Estimated time: 3 minutes

CISCE: Class 12

Key Points: Role of Culture on Consumer Psychology

Culture influences consumer behaviour through beliefs, values, customs, traditions, and social norms.
Food habits, festivals, religion, and taboos affect what people buy or avoid in different cultures.
Advertisements use cultural values (health, success, youth, humanitarianism) to influence consumers.
Marketers divide society into subcultures (based on religion, region, gender, age, etc.) to plan better marketing strategies.
Consumer behaviour varies across regions, age groups, and working status, so cultural differences must be considered in marketing.