Concept of Attribution - Biases in Attribution

Estimated time: 5 minutes

CISCE: Class 12

Key Points: Biases in Attribution

Correspondence Bias (Fundamental Attribution Error) is the tendency to explain others’ behaviour mainly by internal causes, even when external factors are present.
This bias is more common in individualistic cultures (e.g., Western countries) and less common in collectivistic cultures, as shown in studies by Choi and Nisbett.
Self-Serving Bias is the tendency to attribute success to internal qualities (ability, effort) and failure to external factors.
People use self-serving bias to protect self-esteem and self-image, as supported by research (Brown and Rogers).
Self-serving bias is stronger in individualistic societies and may harm interpersonal relationships by creating an attitude of “I am right, you are wrong.”