Concept of Conformity

It refers to a type of social influence in which individuals change their attitudes and behaviours in order to adhere to existing social norms." - Baron, 2004

• Conformity is the change in attitudes and behaviours to align with social norms, influenced by societal pressure and expectations.
• People conform to social norms to gain approval, acceptance, and rewards from others.
• People conform because they want to behave correctly and depend on social guidance (family, friends, teachers) to understand what is socially acceptable.
• Personality traits, such as lower intellectual effectiveness, need for social approval, and rigidity, may make someone more likely to conform.
• Conformity is influenced more by situational factors than personality, and it varies based on context.