Goyal Brothers Prakashan solutions for कमर्शियल एप्लिकेशन्स [अंग्रेजी] कक्षा १० आईसीएसई chapter 2 - Marketing mix - 4 P's [Latest edition]

It is also known as ‘going rate pricing’ or competition based pricing.

Berrylicious is a very famous wafer brand among children, currently in its growth stage. Which of the following statements is/are correct about this stage?

1. Competition is virtually absent.
2. Marginal producers are forced to go out of the market.
3. Promotional expenditure remains high.
4. Sales may decline rapidly.

How do customers know about the new product in the market?

Direct selling eliminates the need for intermediaries and can result in higher profit margins for the manufacturer.

This marketing component is most likely to be standardized ______.

Which stage of the product life cycle is marked by falling costs and rising revenues?

The usual source for new products is ______.

A company launches a new product in the market with the following conditions:

1. The product is priced significantly higher than competitors.
2. The target market is affluent consumers who value exclusivity.
3. The product is heavily promoted as a luxury item.

Which pricing strategy is the company likely using?

Which stage of the product life cycle is most likely represented by the products in “D category” in the image below?

Assertion (A): The decline stage of the product life cycle is characterized by a decrease in sales and market share.

Reasoning (R): Companies should invest heavily in marketing and innovation during the decline stage to revive the product's growth.

In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?

Which element of the marketing mix is most directly affected by the change illustrated in the image below?

In declining stage of PLC, which tool would be more preferred?

The strategy of introducing new product in existing market is classified as ______.

Statement 1: A product in the growth stage of its life cycle typically has low competition and high prices.

Statement 2: The maturity stage is characterized by intense competition and product differentiation.

Which of the following is correct?

Markup pricing is also called as ______.

Assertion (A): The concept of the product life cycle suggests that all products follow a predictable pattern of stages from introduction to decline.

Reasoning (R): The length of each stage in the product life cycle is not fixed and vary based on industry or product type.

Which of the following is not included in the function of physical supply?

A company decides to change the packaging of its product to make it more eco-friendly. Which elements of the marketing mix does this decision impact?

______ refers to the pathway, path or route taken by goods as they flow or move from the point of production to the point of consumption or use.

Which of the following is/are correct statement(s)?

Statement 1: Parity pricing is an appropriate strategy when there is little competition and product differentiation.

Statement 2: Cost-plus pricing is used when a firm wants to cover its costs and achieve a reasonable profit margin.

The term marketing mix refers to ______.

The skimming, penetration, parity are decided in which of the marketing mix strategy?

Typically profit is negative in which stage of the product life cycle?

Packaging is solely concerned with the protection of the product during transportation and has no impact on consumer purchasing decisions.

An element of marketing mix, which creates utilities of time, place and possession:

The strategy of selective distribution may be employed during ______ stage of product life cycle.

Which of the following is not an element of Distribution mix?

Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.

The traditional channel employed in the distribution of consumer good is ______.

Which stage of the Product Life Cycle is characterised by saturation in the market?

Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?

______ represents an integrated approach to marketing.

A high percentage of new products fail during this period of Product Life cycle:

Factors which do not influence price determination is ______.

The main aim of penetrating pricing is to ______.

One of the additional elements of marketing mix of services is ______.

______ determines the sales volume and the profit margins.

Marketing Mix represents the ______ of an enterprise.

Choose the correct sequence of the Product Life Cycle.

The pricing strategy involves charging according to what competitors are charging ______.

In which stage of the product life cycle, sales continue to grow but at a decreasing rate?

Which pricing strategy will be used to launch a high end auto motors?

Which feature is pertaining to Introduction stage of PLC?

Which of the following is not an element of Marketing Mix?

One of the methods of Direct Selling is ______.

In the introduction stage of a product life cycle ______ is absent.

Inventory control is a part of ______.

Which stage of Product Life Cycle has a greater emphasis on customer service?

In ______ stage, the business marketing focus is changed from buy my product to buy my brand.

Which pricing strategy involves charging according to their competitors?

Assertion (A): Parity Pricing is the most logical strategy when it is very difficult to calculate the cost of the products.

Reason (R): When price leadership is well established, setting price according to the competitors is the safest policy.

In which distribution channel is a producer relieved from the problem of distribution?

Direct selling, as a channel of distribution, has become popular due to the ______.

With reference to growth stage of Product life cycle, which statement is/are NOT correct?

1. New models of products are introduced.
2. Sales fall down sharply.
3. Distribution is widened.
4. Prices are at competitive levels.

Enumerate the elements of marketing mix.

What are the components of ‘price mix’?

“Parity pricing is not relevant under the present marketing conditions.” Justify either for or against by giving two reasons.

What is parity pricing?

Give two conditions under which parity pricing is desirable.

“An appropriate marketing mix is necessary to enable an enterprise to meet its goals.” Justify for or against, giving reasons.

Mention the advantages of cost plus pricing.

Give one difference between product mix and promotion mix.

Give one difference between skimming pricing and penetrating pricing.

Enumerate the elements of promotion mix.

Explain promotion mix.

State any two advantages of cost-plus pricing strategy.

Skimming pricing policy is ideal for introducing a product in the FMCG sector. Justify for or against.

Write a short note on the importance of packaging?

“In a competitive market, parity pricing is the appropriate strategy.” Justify either for or against.

“Branded goods are normally sold by inspection.” Justify a reason either for or against.

“A distribution channel serves as a link between producers and consumers.” Give a reason either for or against.

Mention any two components of product mix.

“Penetration pricing leads to setting a high initial price.” Justify the statement for or against and give a reason.

What is labelling?

Discuss any two important characteristics of product life cycle when the product is introduced in the market.

Distinguish between skimming pricing and penetrating pricing.

“Marketing mix represents an integrated approach to marketing.” How?

What is Cost plus pricing policy?

Mention the advantages of cost plus pricing.

State two disadvantages of Cost plus pricing policy.

What is direct selling?

Explain any two methods of direct selling.

What is penetrating pricing?

Identify two desirable conditions under penetrating pricing.

1. Identify and explain the pricing strategy that is being used by Evergreen Cosmetics.
2. Describe any two qualities that a salesman selling this product should possess.
3. Explain any two tools of sales promotion that can be used here.

What happens to a product in the decline stage of its life cycle?

“Pricing is fundamental to all marketing efforts.” Give two reasons either for or against.

State any two advantages of cost-plus pricing strategy.

1. Explain the stage of the Company’s Product Life Cycle mentioned in the paragraph with the help of a diagram.
2. Name the service to be offered by the Company in the next phase. Explain any two characteristics of services.
3. Suggest any two modern ways of marketing the concept of a product. Explain.

Mention the various stages of ‘Product Life Cycle’.

How is the product life cycle advantageous?

What pricing strategy will be used to launch a high-end smart phone?

What pricing strategy will be used to launch shampoo?

Explain the first two stages of product life cycle.

Explain the maturity stage of the product life cycle.

Explain the decline stage of the product life cycle.

Explain the maturity stage of the product life cycle.

Explain the abandonment stage of the product life cycle.

Explain the strategies to be adopted during the introduction stage of Product Life Cycle.

Explain the strategies to be adopted during the growth stage of the Product Life Cycle.

What is direct selling?

Mention four cases where direct selling is more suitable than indirect channels of distribution.

Explain any two types of consumer products with examples.

Explain the second stage of product life cycle.

Explain the third stage of product life cycle.

АВС company is introducing a new soap in the market. Which pricing strategy would be more appropriate? Give any four reasons.

“Packaging is a silent salesman.” Give five reasons to justify.

Name the stage of Product Life Cycle, when the promotional focus shifts from ‘buy my product’ to ‘buy my brand’. State four strategies adopted during this stage.

With reference to the case study answer the following question:

Identify and explain suitable element of marketing mix that has been discussed here.

What is direct selling?

Discuss the latest method of direct selling.

Identify the highlighted ‘C’ stage of the product life cycle given in the image below and specify its any four features.

An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Elaborate.

Explain the importance of marketing mix.

What do you understand by marketing mix?

Explain the four elements of marketing mix.

Write a short note on any two P’s of marketing.

AB Visions Ltd. want to introduce a new variety of reading glasses where the vision can be adjusted according to the user’s requirement. Explain the first two stages in the life cycle of this product.

What is the product life cycle?

Mention the various stages of ‘Product Life Cycle’.

You are the Marketing Manager of a fast moving consumer goods (FMCG) company and you find that one of your products, a washing detergent, is in its grown stage. Describe the steps that you would take to increase your sales in this stage.

What are the conditions under which parity pricing is desirable?

Explain the below mentioned pricing strategy:

Skimming pricing strategy

Explain the below mentioned pricing strategy:

Penetrating pricing strategy

Define a channel of distribution.

Describe the longest channel of distribution available for consumer products.

ABC Ltd is a company manufacturing and selling heavy industrial product. Explain the most appropriate channel of distribution to sell its products.

Explain the factors influencing choice of a suitable channel of distribution.

Give the four components of a promotional mix.

“Introduction Stage in a product life cycle is not very risky.” Justify either or against.

With reference to the case study answer the following question:

In which stage of product life cycle can Electric Vehicles be placed? Explain this stage briefly.

Chocomania is a chocolate brand with a high price, low sales volume, limited distribution, and high costs. Identify the stage of its product life cycle and explain this stage.