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प्रश्न
What is parity pricing?
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उत्तर
Under this pricing strategy, a business firm adjusts its own price policy to the general pricing structure in the industry. It involves charging according to what competitors are charging. Many companies in an industry follow the price level set by the market leader. This strategy is also known as 'going rate pricing' or competition-based pricing.
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संबंधित प्रश्न
State any two advantages of cost-plus pricing strategy.
Which pricing strategy involves charging according to their competitors?
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
______ determines the sales volume and the profit margins.
Which pricing strategy will be used to launch a high end auto motors?
Parity pricing is not relevant under the present marketing conditions. Justify either for or against by giving two reasons.
What is Cost plus pricing policy?
State two disadvantages of Cost plus pricing policy.
What pricing strategy will be used to launch shampoo?
What are various strategies used for pricing a product?
