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प्रश्न
What is parity pricing?
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उत्तर
Under this pricing strategy, a business firm adjusts its own price policy to the general pricing structure in the industry. It involves charging according to what competitors are charging. Many companies in an industry follow the price level set by the market leader. This strategy is also known as 'going rate pricing' or competition-based pricing.
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संबंधित प्रश्न
Which pricing strategy involves charging according to their competitors?
Markup pricing is also called as ______.
______ price refers to the high initial price charged when a new product is introduced in the market.
Setting a price below than that of the competition is called ______.
The main aim of penetrating pricing is to ______.
______ determines the sales volume and the profit margins.
Parity pricing is not relevant under the present marketing conditions. Justify either for or against by giving two reasons.
What is skimming pricing?
State two disadvantages of Cost plus pricing policy.
What pricing strategy will be used to launch a high-end smartphone?
