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प्रश्न
What is Cost plus pricing policy?
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उत्तर
The basic idea underlying this approach is that the selling price of a product must cover its full cost and yield a reasonable margin of profit. The margin may be a fixed amount per unit or a percentage of cost. The margin is known as 'mark up' and, therefore, cost plus pricing is also known as 'mark up pricing'. The actual formula used for cost plus pricing may vary widely between industries and even between firms within an industry.
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संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
______ is the most common method used for pricing.
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
Parity pricing is not relevant under the present marketing conditions. Justify either for or against by giving two reasons.
"Competition based pricing is ideal for non-branded products." Comment.
State two disadvantages of Cost plus pricing policy.
Identify two desirable conditions under penetrating pricing.
What are the conditions under which parity pricing is desirable?
Discuss the pros of Penetrating Pricing Policy.
What are various strategies used for pricing a product?
