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प्रश्न
What is Cost plus pricing policy?
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उत्तर
The basic idea underlying this approach is that the selling price of a product must cover its full cost and yield a reasonable margin of profit. The margin may be a fixed amount per unit or a percentage of cost. The margin is known as 'mark up' and, therefore, cost plus pricing is also known as 'mark up pricing'. The actual formula used for cost plus pricing may vary widely between industries and even between firms within an industry.
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संबंधित प्रश्न
State any two advantages of cost-plus pricing strategy.
Which pricing strategy involves charging according to their competitors?
Setting a price below than that of the competition is called ______.
Which pricing strategy will be used to launch a high end auto motors?
Give two conditions under which parity pricing is desirable.
Give one difference between skimming pricing and penetrating pricing.
What is skimming pricing?
Identify two desirable conditions under penetrating pricing.
What pricing strategy will be used to launch shampoo?
What are various strategies used for pricing a product?
