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प्रश्न
What is Cost plus pricing policy?
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उत्तर
The basic idea underlying this approach is that the selling price of a product must cover its full cost and yield a reasonable margin of profit. The margin may be a fixed amount per unit or a percentage of cost. The margin is known as ‘mark up’ and, therefore, cost plus pricing is also known as ‘mark up pricing’. The actual formula used for cost plus pricing may vary widely between industries and even between firms within an industry.
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संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
It is also known as ‘going rate pricing’ or competition based pricing.
______ price refers to the high initial price charged when a new product is introduced in the market.
Factors which do not influence price determination is ______.
The main aim of penetrating pricing is to ______.
The pricing strategy involves charging according to what competitors are charging ______.
Which pricing strategy will be used to launch a high end auto motors?
“In a competitive market, parity pricing is the appropriate strategy.” Justify either for or against.
What are the conditions under which parity pricing is desirable?
Discuss the pros of Penetrating Pricing Policy.
