Advertisements
Advertisements
प्रश्न
What is Cost plus pricing policy?
Advertisements
उत्तर
The basic idea underlying this approach is that the selling price of a product must cover its full cost and yield a reasonable margin of profit. The margin may be a fixed amount per unit or a percentage of cost. The margin is known as ‘mark up’ and, therefore, cost plus pricing is also known as ‘mark up pricing’. The actual formula used for cost plus pricing may vary widely between industries and even between firms within an industry.
APPEARS IN
संबंधित प्रश्न
Which pricing strategy involves charging according to their competitors?
Introducing a product at low price and increasing the price once the brand succeeds is known as ______ pricing.
______ price refers to the high initial price charged when a new product is introduced in the market.
Setting a price below than that of the competition is called ______.
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
______ determines the sales volume and the profit margins.
Which pricing strategy will be used to launch a high end auto motors?
Give two conditions under which parity pricing is desirable.
Skimming pricing policy is ideal for introducing a product in the FMCG sector. Justify for or against.
What are the conditions under which parity pricing is desirable?
