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प्रश्न
What is Cost plus pricing policy?
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उत्तर
The basic idea underlying this approach is that the selling price of a product must cover its full cost and yield a reasonable margin of profit. The margin may be a fixed amount per unit or a percentage of cost. The margin is known as 'mark up' and, therefore, cost plus pricing is also known as 'mark up pricing'. The actual formula used for cost plus pricing may vary widely between industries and even between firms within an industry.
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संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
It is also known as 'going rate pricing' or competition based pricing.
The strategy of introducing new product in existing market is classified as ______.
Setting a price below than that of the competition is called ______.
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
Which pricing strategy will be used to launch a high end auto motors?
What is penetrating pricing?
Identify two desirable conditions under penetrating pricing.
What pricing strategy will be used to launch shampoo?
"Penetrating pricing leads to setting a high initial price". Comment
