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प्रश्न
What is Cost plus pricing policy?
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उत्तर
The basic idea underlying this approach is that the selling price of a product must cover its full cost and yield a reasonable margin of profit. The margin may be a fixed amount per unit or a percentage of cost. The margin is known as 'mark up' and, therefore, cost plus pricing is also known as 'mark up pricing'. The actual formula used for cost plus pricing may vary widely between industries and even between firms within an industry.
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संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Skimming pricing strategy
Explain the below mentioned pricing strategy:
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Discuss the pros of Penetrating Pricing Policy.
