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प्रश्न
What is Cost plus pricing policy?
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उत्तर
The basic idea underlying this approach is that the selling price of a product must cover its full cost and yield a reasonable margin of profit. The margin may be a fixed amount per unit or a percentage of cost. The margin is known as ‘mark up’ and, therefore, cost plus pricing is also known as ‘mark up pricing’. The actual formula used for cost plus pricing may vary widely between industries and even between firms within an industry.
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संबंधित प्रश्न
State any two advantages of cost-plus pricing strategy.
Which pricing strategy involves charging according to their competitors?
It is also known as ‘going rate pricing’ or competition based pricing.
______ is the most common method used for pricing.
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
The main aim of penetrating pricing is to ______.
Which pricing strategy will be used to launch a high end auto motors?
Skimming pricing policy is ideal for introducing a product in the FMCG sector. Justify for or against.
“In a competitive market, parity pricing is the appropriate strategy.” Justify either for or against.
What pricing strategy will be used to launch shampoo?
