Advertisements
Advertisements
प्रश्न
What is Cost plus pricing policy?
Advertisements
उत्तर
The basic idea underlying this approach is that the selling price of a product must cover its full cost and yield a reasonable margin of profit. The margin may be a fixed amount per unit or a percentage of cost. The margin is known as ‘mark up’ and, therefore, cost plus pricing is also known as ‘mark up pricing’. The actual formula used for cost plus pricing may vary widely between industries and even between firms within an industry.
APPEARS IN
संबंधित प्रश्न
State any two advantages of cost-plus pricing strategy.
Which pricing strategy involves charging according to their competitors?
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
The strategy of introducing new product in existing market is classified as ______.
______ determines the sales volume and the profit margins.
“Parity pricing is not relevant under the present marketing conditions.” Justify either for or against by giving two reasons.
Mention the advantages of cost plus pricing.
What is skimming pricing?
Identify two desirable conditions under penetrating pricing.
What pricing strategy will be used to launch a high-end smart phone?
