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प्रश्न
Identify two desirable conditions under penetrating pricing.
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उत्तर
Penetrating pricing is desirable under the following conditions:
- Demand for the product is highly elastic, i.e., the quantity sold is highly sensitive to price.
- Substantial economies in unit cost can be achieved by operating at large volumes of production and sales.
- There is strong potential competition in the market.
- High income market is inadequate, i.e., very few consumers are willing to pay a high price.
- The public is likely to accept the new product as a part of its daily life.
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संबंधित प्रश्न
State any two advantages of cost-plus pricing strategy.
The strategy of introducing new product in existing market is classified as ______.
Introducing a product at low price and increasing the price once the brand succeeds is known as ______ pricing.
______ is the most common method used for pricing.
Setting a price below than that of the competition is called ______.
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
“Parity pricing is not relevant under the present marketing conditions.” Justify either for or against by giving two reasons.
What is parity pricing?
What is Cost plus pricing policy?
