Advertisements
Advertisements
प्रश्न
Mention the advantages of cost plus pricing.
State two advantages of Cost plus pricing policy.
Advertisements
उत्तर
- Cost plus pricing is the most widely used technique of pricing. It is a safe approach to pricing. It ensures full coverage of costs and helps in achieving a reasonable return on capital employed.
- The method is logical and can be defended on moral grounds. It discourages cut-throat competition in the market.
APPEARS IN
संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
______ is the most common method used for pricing.
______ determines the sales volume and the profit margins.
Parity pricing is not relevant under the present marketing conditions. Justify either for or against by giving two reasons.
What is parity pricing?
"Competition based pricing is ideal for non-branded products." Comment.
Skimming pricing policy is ideal for introducing a product in the FMCG sector. Justify for or against.
What are the conditions under which parity pricing is desirable?
What pricing strategy will be used to launch shampoo?
Discuss the cons of Penetrating Pricing Policy.
