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प्रश्न
Mention the advantages of cost plus pricing.
State two advantages of Cost plus pricing policy.
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उत्तर
- Cost plus pricing is the most widely used technique of pricing. It is a safe approach to pricing. It ensures full coverage of costs and helps in achieving a reasonable return on capital employed.
- The method is logical and can be defended on moral grounds. It discourages cut-throat competition in the market.
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संबंधित प्रश्न
It is also known as 'going rate pricing' or competition based pricing.
______ price refers to the high initial price charged when a new product is introduced in the market.
Setting a price below than that of the competition is called ______.
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
The main aim of penetrating pricing is to ______.
The pricing strategy involves charging according to what competitors are charging ______.
Which pricing strategy will be used to launch a high end auto motors?
Skimming pricing policy is ideal for introducing a product in the FMCG sector. Justify for or against.
What are various strategies used for pricing a product?
Discuss the cons of Penetrating Pricing Policy.
