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प्रश्न
Mention the advantages of cost plus pricing.
State two advantages of Cost plus pricing policy.
थोडक्यात उत्तर
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उत्तर
- Cost plus pricing is the most widely used technique of pricing. It is a safe approach to pricing. It ensures full coverage of costs and helps in achieving a reasonable return on capital employed.
- The method is logical and can be defended on moral grounds. It discourages cut-throat competition in the market.
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Price - Pricing Strategies
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