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प्रश्न
What are the conditions under which parity pricing is desirable?
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उत्तर
Parity pricing is an appropriate strategy in the following situations:
- When it is very difficult to measure costs, parity pricing may be the logical first step in a rational pricing strategy.
- When price leadership is well established, charging according to what competitors are charging may be the only safe policy. In an oligopolistic market, charging lower than the leader may lead to price war.
- Where competition is very severe and competitive products are homogeneous.
- It may be less troublesome and less costly than an individualistic pricing strategy.
संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
Markup pricing is also called as ______.
Setting a price below than that of the competition is called ______.
Parity pricing is not relevant under the present marketing conditions. Justify either for or against by giving two reasons.
Give one difference between skimming pricing and penetrating pricing.
Skimming pricing policy is ideal for introducing a product in the FMCG sector. Justify for or against.
Identify two desirable conditions under penetrating pricing.
What are various strategies used for pricing a product?
"Penetrating pricing leads to setting a high initial price". Comment
Discuss the cons of Penetrating Pricing Policy.
