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प्रश्न
What are the conditions under which parity pricing is desirable?
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उत्तर
Parity pricing is an appropriate strategy in the following situations:
- When it is very difficult to measure costs, parity pricing may be the logical first step in a rational pricing strategy.
- When price leadership is well established, charging according to what competitors are charging may be the only safe policy. In an oligopolistic market, charging lower than the leader may lead to price war.
- Where competition is very severe and competitive products are homogeneous.
- It may be less troublesome and less costly than an individualistic pricing strategy.
संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
It is also known as 'going rate pricing' or competition based pricing.
The strategy of introducing new product in existing market is classified as ______.
Introducing a product at low price and increasing the price once the brand succeeds is known as ______ pricing.
______ price refers to the high initial price charged when a new product is introduced in the market.
Factors which do not influence price determination is ______.
The pricing strategy involves charging according to what competitors are charging ______.
What pricing strategy will be used to launch a high-end smartphone?
What pricing strategy will be used to launch shampoo?
Discuss the pros of Penetrating Pricing Policy.
