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प्रश्न
______ price refers to the high initial price charged when a new product is introduced in the market.
पर्याय
Premium
Penetration
Skimming
None of these
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उत्तर
Skimming price refers to the high initial price charged when a new product is introduced in the market.
Explanation:
Skimming pricing is a strategy where a high initial price is set for a new product to maximize profits from segments of the market willing to pay the premium price. Over time, the price is gradually reduced to attract more price-sensitive customers. This approach helps companies recover their development costs quickly and target consumers who perceive the product as valuable and are willing to pay more for it.
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संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Skimming pricing strategy
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
The strategy of introducing new product in existing market is classified as ______.
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
The pricing strategy involves charging according to what competitors are charging ______.
Give one difference between skimming pricing and penetrating pricing.
What is skimming pricing?
Identify two desirable conditions under penetrating pricing.
| Evergreen Cosmetics is planning to launch a new range of 'anti-wrinkle creams' in the Indian market. They conducted a market survey and found potential competition from Remain Young. Since they are targeting the higher strata of society, the cream is being priced much higher than their competitors. They plan to use the television as a media to advertise this anti-wrinkle cream as opposed to print media which is largely used by them for their other products. Officials at Evergreen Cosmetics feel that with the correct style of promotion, they could easily be successful in the market. |
- Identify and explain the pricing strategy that is being used by Evergreen Cosmetics.
- Describe any two qualities that a salesman selling this product should possess.
- Explain any two tools of sales promotion that can be used here.
"Penetrating pricing leads to setting a high initial price". Comment
