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प्रश्न
Which pricing strategy involves charging according to their competitors?
पर्याय
Penetrating pricing
Cost Plus pricing
Skimming pricing
Parity pricing
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उत्तर
Parity pricing
Explanation:
Parity pricing, also known as going-rate or competitive pricing, is a strategic framework in which a company deliberately matches its price structure with the rates charged by its direct competitors. This strategy is quite prevalent in saturated markets with uniform products where price variations could result in a loss of market share, as opposed to internal methods like cost-plus or time-based models like skimming and penetration.
संबंधित प्रश्न
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
Give two conditions under which parity pricing is desirable.
Mention the advantages of cost plus pricing.
Give one difference between skimming pricing and penetrating pricing.
Skimming pricing policy is ideal for introducing a product in the FMCG sector. Justify for or against.
Identify two desirable conditions under penetrating pricing.
What are the conditions under which parity pricing is desirable?
What pricing strategy will be used to launch shampoo?
What are various strategies used for pricing a product?
