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प्रश्न
What pricing strategy will be used to launch a high-end smart phone?
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उत्तर
Skimming Pricing
A high-end smartphone is a distinctive premium product designed for rich consumers who value exclusivity and innovation. The skimming price is suitable for this product. This strategy involves initially setting an extremely high price in order to skim the cream of demand. The high price allows for a speedy recovery of the significant investment in R&D. Since the demand is somewhat inelastic in the early stages (for status-seeking and tech-enthusiast clients), high pricing does not greatly affect sales. Later, as competition enters, the price may be dropped to reach new market segments.
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संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
______ price refers to the high initial price charged when a new product is introduced in the market.
Factors which do not influence price determination is ______.
The main aim of penetrating pricing is to ______.
Which pricing strategy will be used to launch a high end auto motors?
“Parity pricing is not relevant under the present marketing conditions.” Justify either for or against by giving two reasons.
What is parity pricing?
Give two conditions under which parity pricing is desirable.
State two disadvantages of Cost plus pricing policy.
What are the conditions under which parity pricing is desirable?
