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प्रश्न
What pricing strategy will be used to launch a high-end smart phone?
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उत्तर
Skimming Pricing
A high-end smartphone is a distinctive premium product designed for rich consumers who value exclusivity and innovation. The skimming price is suitable for this product. This strategy involves initially setting an extremely high price in order to skim the cream of demand. The high price allows for a speedy recovery of the significant investment in R&D. Since the demand is somewhat inelastic in the early stages (for status-seeking and tech-enthusiast clients), high pricing does not greatly affect sales. Later, as competition enters, the price may be dropped to reach new market segments.
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संबंधित प्रश्न
State any two advantages of cost-plus pricing strategy.
Explain the below mentioned pricing strategy:
Skimming pricing strategy
It is also known as ‘going rate pricing’ or competition based pricing.
The strategy of introducing new product in existing market is classified as ______.
Setting a price below than that of the competition is called ______.
Factors which do not influence price determination is ______.
Mention the advantages of cost plus pricing.
“In a competitive market, parity pricing is the appropriate strategy.” Justify either for or against.
State two disadvantages of Cost plus pricing policy.
What pricing strategy will be used to launch shampoo?
