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प्रश्न
What is parity pricing?
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उत्तर
Under this pricing strategy, a business firm adjusts its own price policy to the general pricing structure in the industry. It involves charging according to what competitors are charging. Many companies in an industry follow the price level set by the market leader. This strategy is also known as 'going rate pricing' or competition-based pricing.
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संबंधित प्रश्न
Markup pricing is also called as ______.
Introducing a product at low price and increasing the price once the brand succeeds is known as ______ pricing.
______ determines the sales volume and the profit margins.
Which pricing strategy will be used to launch a high end auto motors?
Give two conditions under which parity pricing is desirable.
Skimming pricing policy is ideal for introducing a product in the FMCG sector. Justify for or against.
In a competitive market, parity pricing is the appropriate strategy. Justify either for or against.
State two disadvantages of Cost plus pricing policy.
What pricing strategy will be used to launch a high-end smartphone?
Discuss the cons of Penetrating Pricing Policy.
