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प्रश्न
What is parity pricing?
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उत्तर
Under this pricing strategy, a business firm adjusts its own price policy to the general pricing structure in the industry. It involves charging according to what competitors are charging. Many companies in an industry follow the price level set by the market leader. This strategy is also known as ‘going rate pricing’ or competition-based pricing.
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संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Skimming pricing strategy
The strategy of introducing new product in existing market is classified as ______.
______ is the most common method used for pricing.
Setting a price below than that of the competition is called ______.
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
The main aim of penetrating pricing is to ______.
"Competition based pricing is ideal for non-branded products." Comment.
“In a competitive market, parity pricing is the appropriate strategy.” Justify either for or against.
What is Cost plus pricing policy?
"Penetrating pricing leads to setting a high initial price". Comment
