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प्रश्न
Which pricing strategy will be used to launch a high end auto motors?
पर्याय
Parity Pricing
Skimming Pricing
Cost Plus Pricing
Penetrating Pricing
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उत्तर
Skimming Pricing
Explanation:
Skimming pricing is a strategy where a high initial price is set for a new, high-end product to maximize profits from customers willing to pay a premium. This approach is often used for luxury or high-tech products, such as high-end auto motors, to recover development costs quickly and create a perception of exclusivity and superior quality.
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संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Skimming pricing strategy
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
______ price refers to the high initial price charged when a new product is introduced in the market.
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
Give two conditions under which parity pricing is desirable.
Skimming pricing policy is ideal for introducing a product in the FMCG sector. Justify for or against.
| Evergreen Cosmetics is planning to launch a new range of ‘anti-wrinkle creams’ in the Indian market. They conducted a market survey and found potential competition from Remain Young. Since they are targeting the higher strata of society, the cream is being priced much higher than their competitors. They plan to use the television as a media to advertise this anti-wrinkle cream as opposed to print media which is largely used by them for their other products. Officials at Evergreen Cosmetics feel that with the correct style of promotion, they could easily be successful in the market. |
- Identify and explain the pricing strategy that is being used by Evergreen Cosmetics.
- Describe any two qualities that a salesman selling this product should possess.
- Explain any two tools of sales promotion that can be used here.
What are various strategies used for pricing a product?
"Penetrating pricing leads to setting a high initial price". Comment
Discuss the cons of Penetrating Pricing Policy.
