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प्रश्न
Which pricing strategy will be used to launch a high end auto motors?
पर्याय
Parity Pricing
Skimming Pricing
Cost Plus Pricing
Penetrating Pricing
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उत्तर
Skimming Pricing
Explanation:
Skimming pricing is a strategy where a high initial price is set for a new, high-end product to maximize profits from customers willing to pay a premium. This approach is often used for luxury or high-tech products, such as high-end auto motors, to recover development costs quickly and create a perception of exclusivity and superior quality.
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संबंधित प्रश्न
State any two advantages of cost-plus pricing strategy.
______ price refers to the high initial price charged when a new product is introduced in the market.
______ is the most common method used for pricing.
The pricing strategy involves charging according to what competitors are charging ______.
Give two conditions under which parity pricing is desirable.
What is skimming pricing?
“In a competitive market, parity pricing is the appropriate strategy.” Justify either for or against.
What is Cost plus pricing policy?
| Evergreen Cosmetics is planning to launch a new range of ‘anti-wrinkle creams’ in the Indian market. They conducted a market survey and found potential competition from Remain Young. Since they are targeting the higher strata of society, the cream is being priced much higher than their competitors. They plan to use the television as a media to advertise this anti-wrinkle cream as opposed to print media which is largely used by them for their other products. Officials at Evergreen Cosmetics feel that with the correct style of promotion, they could easily be successful in the market. |
- Identify and explain the pricing strategy that is being used by Evergreen Cosmetics.
- Describe any two qualities that a salesman selling this product should possess.
- Explain any two tools of sales promotion that can be used here.
Discuss the pros of Penetrating Pricing Policy.
