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प्रश्न
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
पर्याय
Skimming pricing
Parity pricing
Cost plus pricing
Penetrating pricing
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उत्तर
Parity pricing
Explanation:
Parity pricing, also known as going rate pricing or competitive pricing, involves setting prices based on competitors’ prices. In this strategy, a business firm aligns its pricing policy with the industry’s general pricing structure to remain competitive and avoid price wars.
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संबंधित प्रश्न
Which pricing strategy involves charging according to their competitors?
Markup pricing is also called as ______.
The main aim of penetrating pricing is to ______.
The pricing strategy involves charging according to what competitors are charging ______.
“In a competitive market, parity pricing is the appropriate strategy.” Justify either for or against.
State two disadvantages of Cost plus pricing policy.
Identify two desirable conditions under penetrating pricing.
What are the conditions under which parity pricing is desirable?
What pricing strategy will be used to launch a high-end smart phone?
"Penetrating pricing leads to setting a high initial price". Comment
