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प्रश्न
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
पर्याय
Skimming pricing
Parity pricing
Cost plus pricing
Penetrating pricing
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उत्तर
Parity pricing
Explanation:
Parity pricing, also known as going rate pricing or competitive pricing, involves setting prices based on competitors’ prices. In this strategy, a business firm aligns its pricing policy with the industry’s general pricing structure to remain competitive and avoid price wars.
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संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Skimming pricing strategy
Markup pricing is also called as ______.
______ price refers to the high initial price charged when a new product is introduced in the market.
Setting a price below than that of the competition is called ______.
Which pricing strategy will be used to launch a high end auto motors?
“Parity pricing is not relevant under the present marketing conditions.” Justify either for or against by giving two reasons.
“In a competitive market, parity pricing is the appropriate strategy.” Justify either for or against.
State two disadvantages of Cost plus pricing policy.
What is penetrating pricing?
What pricing strategy will be used to launch a high-end smart phone?
