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प्रश्न
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
पर्याय
Skimming pricing
Parity pricing
Cost plus pricing
Penetrating pricing
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उत्तर
Parity pricing
Explanation:
Parity pricing, also known as going rate pricing or competitive pricing, involves setting prices based on competitors’ prices. In this strategy, a business firm aligns its pricing policy with the industry’s general pricing structure to remain competitive and avoid price wars.
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संबंधित प्रश्न
State any two advantages of cost-plus pricing strategy.
Markup pricing is also called as ______.
______ price refers to the high initial price charged when a new product is introduced in the market.
Factors which do not influence price determination is ______.
The pricing strategy involves charging according to what competitors are charging ______.
Mention the advantages of cost plus pricing.
Give one difference between skimming pricing and penetrating pricing.
“In a competitive market, parity pricing is the appropriate strategy.” Justify either for or against.
State two disadvantages of Cost plus pricing policy.
What is penetrating pricing?
