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प्रश्न
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
विकल्प
Skimming pricing
Parity pricing
Cost plus pricing
Penetrating pricing
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उत्तर
Parity pricing
Explanation:
Parity pricing, also known as going rate pricing or competitive pricing, involves setting prices based on competitors’ prices. In this strategy, a business firm aligns its pricing policy with the industry’s general pricing structure to remain competitive and avoid price wars.
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संबंधित प्रश्न
Which pricing strategy involves charging according to their competitors?
Explain the below mentioned pricing strategy:
Skimming pricing strategy
Markup pricing is also called as ______.
Setting a price below than that of the competition is called ______.
Mention the advantages of cost plus pricing.
Give one difference between skimming pricing and penetrating pricing.
What is skimming pricing?
“In a competitive market, parity pricing is the appropriate strategy.” Justify either for or against.
What is Cost plus pricing policy?
"Penetrating pricing leads to setting a high initial price". Comment
