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प्रश्न
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
विकल्प
Skimming pricing
Parity pricing
Cost plus pricing
Penetrating pricing
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उत्तर
Parity pricing
Explanation:
Parity pricing, also known as going rate pricing or competitive pricing, involves setting prices based on competitors' prices. In this strategy, a business firm aligns its pricing policy with the industry's general pricing structure to remain competitive and avoid price wars.
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संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Skimming pricing strategy
Markup pricing is also called as ______.
The pricing strategy involves charging according to what competitors are charging ______.
Parity pricing is not relevant under the present marketing conditions. Justify either for or against by giving two reasons.
Skimming pricing policy is ideal for introducing a product in the FMCG sector. Justify for or against.
What is Cost plus pricing policy?
What are the conditions under which parity pricing is desirable?
What pricing strategy will be used to launch shampoo?
Discuss the pros of Penetrating Pricing Policy.
"Penetrating pricing leads to setting a high initial price". Comment
