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प्रश्न
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
विकल्प
Skimming pricing
Parity pricing
Cost plus pricing
Penetrating pricing
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उत्तर
Parity pricing
Explanation:
Parity pricing, also known as going rate pricing or competitive pricing, involves setting prices based on competitors’ prices. In this strategy, a business firm aligns its pricing policy with the industry’s general pricing structure to remain competitive and avoid price wars.
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संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Skimming pricing strategy
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
The strategy of introducing new product in existing market is classified as ______.
______ is the most common method used for pricing.
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
Factors which do not influence price determination is ______.
The main aim of penetrating pricing is to ______.
“Parity pricing is not relevant under the present marketing conditions.” Justify either for or against by giving two reasons.
Give two conditions under which parity pricing is desirable.
"Penetrating pricing leads to setting a high initial price". Comment
