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प्रश्न
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
विकल्प
Skimming pricing
Parity pricing
Cost plus pricing
Penetrating pricing
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उत्तर
Parity pricing
Explanation:
Parity pricing, also known as going rate pricing or competitive pricing, involves setting prices based on competitors' prices. In this strategy, a business firm aligns its pricing policy with the industry's general pricing structure to remain competitive and avoid price wars.
APPEARS IN
संबंधित प्रश्न
______ is the most common method used for pricing.
Setting a price below than that of the competition is called ______.
What is parity pricing?
"Competition based pricing is ideal for non-branded products." Comment.
What is skimming pricing?
What is Cost plus pricing policy?
State two disadvantages of Cost plus pricing policy.
What is penetrating pricing?
What pricing strategy will be used to launch shampoo?
Discuss the pros of Penetrating Pricing Policy.
