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प्रश्न
What pricing strategy will be used to launch shampoo?
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उत्तर
Shampoo: Penetrating pricing
This strategy involves setting a low price at the initial stage to quickly popularize the brand and maximize market share. The manufacturer aims to sell to a broad audience. This approach leads to a high sales volume during the early stages of the product's life cycle.
संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
Introducing a product at low price and increasing the price once the brand succeeds is known as ______ pricing.
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
Which pricing strategy will be used to launch a high end auto motors?
What is parity pricing?
Give two conditions under which parity pricing is desirable.
"Competition based pricing is ideal for non-branded products." Comment.
What are the conditions under which parity pricing is desirable?
| Evergreen Cosmetics is planning to launch a new range of 'anti-wrinkle creams' in the Indian market. They conducted a market survey and found potential competition from Remain Young. Since they are targeting the higher strata of society, the cream is being priced much higher than their competitors. They plan to use the television as a media to advertise this anti-wrinkle cream as opposed to print media which is largely used by them for their other products. Officials at Evergreen Cosmetics feel that with the correct style of promotion, they could easily be successful in the market. |
- Identify and explain the pricing strategy that is being used by Evergreen Cosmetics.
- Describe any two qualities that a salesman selling this product should possess.
- Explain any two tools of sales promotion that can be used here.
Discuss the cons of Penetrating Pricing Policy.
