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प्रश्न
It is also known as 'going rate pricing' or competition based pricing.
विकल्प
Skimming
Parity pricing
Penetration pricing
Cost plus pricing
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उत्तर
Parity pricing
Explanation:
Under this pricing strategy, a business firm adjusts its own price policy to the general pricing structure in the industry. It involves charging according to what competitors are charging. Many companies in an industry follow the price level set by the market leader. This strategy is also known as 'going rate pricing' or competition-based pricing.
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संबंधित प्रश्न
State any two advantages of cost-plus pricing strategy.
Which pricing strategy involves charging according to their competitors?
Introducing a product at low price and increasing the price once the brand succeeds is known as ______ pricing.
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
The main aim of penetrating pricing is to ______.
Skimming pricing policy is ideal for introducing a product in the FMCG sector. Justify for or against.
In a competitive market, parity pricing is the appropriate strategy. Justify either for or against.
State two disadvantages of Cost plus pricing policy.
Identify two desirable conditions under penetrating pricing.
Discuss the pros of Penetrating Pricing Policy.
