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प्रश्न
It is also known as 'going rate pricing' or competition based pricing.
विकल्प
Skimming
Parity pricing
Penetration pricing
Cost plus pricing
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उत्तर
Parity pricing
Explanation:
Under this pricing strategy, a business firm adjusts its own price policy to the general pricing structure in the industry. It involves charging according to what competitors are charging. Many companies in an industry follow the price level set by the market leader. This strategy is also known as 'going rate pricing' or competition-based pricing.
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संबंधित प्रश्न
Markup pricing is also called as ______.
______ price refers to the high initial price charged when a new product is introduced in the market.
Setting a price below than that of the competition is called ______.
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
______ determines the sales volume and the profit margins.
Give one difference between skimming pricing and penetrating pricing.
What is skimming pricing?
Identify two desirable conditions under penetrating pricing.
What pricing strategy will be used to launch shampoo?
Discuss the pros of Penetrating Pricing Policy.
