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प्रश्न
It is also known as ‘going rate pricing’ or competition based pricing.
विकल्प
Skimming
Parity pricing
Penetration pricing
Cost plus pricing
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उत्तर
Parity pricing
Explanation:
Under this pricing strategy, a business firm adjusts its own price policy to the general pricing structure in the industry. It involves charging according to what competitors are charging. Many companies in an industry follow the price level set by the market leader. This strategy is also known as 'going rate pricing' or competition-based pricing.
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संबंधित प्रश्न
Which pricing strategy involves charging according to their competitors?
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
Markup pricing is also called as ______.
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
The main aim of penetrating pricing is to ______.
"Competition based pricing is ideal for non-branded products." Comment.
“In a competitive market, parity pricing is the appropriate strategy.” Justify either for or against.
What is penetrating pricing?
Discuss the pros of Penetrating Pricing Policy.
What are various strategies used for pricing a product?
