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प्रश्न
It is also known as ‘going rate pricing’ or competition based pricing.
विकल्प
Skimming
Parity pricing
Penetration pricing
Cost plus pricing
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उत्तर
Parity pricing
Explanation:
Under this pricing strategy, a business firm adjusts its own price policy to the general pricing structure in the industry. It involves charging according to what competitors are charging. Many companies in an industry follow the price level set by the market leader. This strategy is also known as 'going rate pricing' or competition-based pricing.
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संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
Setting a price below than that of the competition is called ______.
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
Factors which do not influence price determination is ______.
“Parity pricing is not relevant under the present marketing conditions.” Justify either for or against by giving two reasons.
What is parity pricing?
Mention the advantages of cost plus pricing.
What is Cost plus pricing policy?
What is penetrating pricing?
Discuss the pros of Penetrating Pricing Policy.
