Advertisements
Advertisements
प्रश्न
It is also known as ‘going rate pricing’ or competition based pricing.
पर्याय
Skimming
Parity pricing
Penetration pricing
Cost plus pricing
Advertisements
उत्तर
Parity pricing
Explanation:
Under this pricing strategy, a business firm adjusts its own price policy to the general pricing structure in the industry. It involves charging according to what competitors are charging. Many companies in an industry follow the price level set by the market leader. This strategy is also known as 'going rate pricing' or competition-based pricing.
APPEARS IN
संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
Markup pricing is also called as ______.
______ is the most common method used for pricing.
Factors which do not influence price determination is ______.
Which pricing strategy will be used to launch a high end auto motors?
“Parity pricing is not relevant under the present marketing conditions.” Justify either for or against by giving two reasons.
"Competition based pricing is ideal for non-branded products." Comment.
“In a competitive market, parity pricing is the appropriate strategy.” Justify either for or against.
What is penetrating pricing?
Discuss the cons of Penetrating Pricing Policy.
