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प्रश्न
It is also known as 'going rate pricing' or competition based pricing.
पर्याय
Skimming
Parity pricing
Penetration pricing
Cost plus pricing
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उत्तर
Parity pricing
Explanation:
Under this pricing strategy, a business firm adjusts its own price policy to the general pricing structure in the industry. It involves charging according to what competitors are charging. Many companies in an industry follow the price level set by the market leader. This strategy is also known as 'going rate pricing' or competition-based pricing.
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संबंधित प्रश्न
Which pricing strategy involves charging according to their competitors?
Explain the below mentioned pricing strategy:
Skimming pricing strategy
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
Markup pricing is also called as ______.
______ is the most common method used for pricing.
Give two conditions under which parity pricing is desirable.
Give one difference between skimming pricing and penetrating pricing.
Identify two desirable conditions under penetrating pricing.
What are the conditions under which parity pricing is desirable?
What pricing strategy will be used to launch a high-end smartphone?
