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प्रश्न
It is also known as 'going rate pricing' or competition based pricing.
पर्याय
Skimming
Parity pricing
Penetration pricing
Cost plus pricing
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उत्तर
Parity pricing
Explanation:
Under this pricing strategy, a business firm adjusts its own price policy to the general pricing structure in the industry. It involves charging according to what competitors are charging. Many companies in an industry follow the price level set by the market leader. This strategy is also known as 'going rate pricing' or competition-based pricing.
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संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
Setting a price below than that of the competition is called ______.
The main aim of penetrating pricing is to ______.
Skimming pricing policy is ideal for introducing a product in the FMCG sector. Justify for or against.
What is Cost plus pricing policy?
State two disadvantages of Cost plus pricing policy.
What are the conditions under which parity pricing is desirable?
What pricing strategy will be used to launch shampoo?
Discuss the pros of Penetrating Pricing Policy.
Discuss the cons of Penetrating Pricing Policy.
