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प्रश्न
Give one difference between skimming pricing and penetrating pricing.
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उत्तर
| Basis of Distinction | Skimming Pricing | Penetrating Pricing |
| Price Level | Price is set at a high level | Price is set at a low level |
| Target Market | Rich customers | Common people |
| Main Purpose | To recover investment quickly | To make the product popular |
| Profit Margin | High | Low |
| Sales Volume | Low | High |
संबंधित प्रश्न
State any two advantages of cost-plus pricing strategy.
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
The strategy of introducing new product in existing market is classified as ______.
______ is the most common method used for pricing.
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
The main aim of penetrating pricing is to ______.
What pricing strategy will be used to launch a high-end smartphone?
What pricing strategy will be used to launch shampoo?
What are various strategies used for pricing a product?
"Penetrating pricing leads to setting a high initial price". Comment
