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प्रश्न
Give one difference between skimming pricing and penetrating pricing.
फरक स्पष्ट करा
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उत्तर
| Basis of Distinction | Skimming Pricing | Penetrating Pricing |
| Price Level | Price is set at a high level | Price is set at a low level |
| Target Market | Rich customers | Common people |
| Main Purpose | To recover investment quickly | To make the product popular |
| Profit Margin | High | Low |
| Sales Volume | Low | High |
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Price - Pricing Strategies
या प्रश्नात किंवा उत्तरात काही त्रुटी आहे का?
संबंधित प्रश्न
Which pricing strategy involves charging according to their competitors?
Explain the below mentioned pricing strategy:
Skimming pricing strategy
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
The strategy of introducing new product in existing market is classified as ______.
Markup pricing is also called as ______.
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
"Competition based pricing is ideal for non-branded products." Comment.
State two disadvantages of Cost plus pricing policy.
| Evergreen Cosmetics is planning to launch a new range of 'anti-wrinkle creams' in the Indian market. They conducted a market survey and found potential competition from Remain Young. Since they are targeting the higher strata of society, the cream is being priced much higher than their competitors. They plan to use the television as a media to advertise this anti-wrinkle cream as opposed to print media which is largely used by them for their other products. Officials at Evergreen Cosmetics feel that with the correct style of promotion, they could easily be successful in the market. |
- Identify and explain the pricing strategy that is being used by Evergreen Cosmetics.
- Describe any two qualities that a salesman selling this product should possess.
- Explain any two tools of sales promotion that can be used here.
What pricing strategy will be used to launch a high-end smartphone?
