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प्रश्न
What is skimming pricing?
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उत्तर
In a skimming pricing strategy, a very high price is set so that in the initial stages, the cream of demand may be skimmed, and the investment made in the product is quickly realised. The aim is to 'sell to classes' who don't care how much they pay for a novel product. Later on, the price may be reduced to tap other segments of the market. This strategy is appropriate in the case of a highly distinctive product which is aggressively promoted in the early stages of its life cycle.
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संबंधित प्रश्न
Which pricing strategy involves charging according to their competitors?
It is also known as 'going rate pricing' or competition based pricing.
Setting a price below than that of the competition is called ______.
The main aim of penetrating pricing is to ______.
"Competition based pricing is ideal for non-branded products." Comment.
Give one difference between skimming pricing and penetrating pricing.
In a competitive market, parity pricing is the appropriate strategy. Justify either for or against.
What is Cost plus pricing policy?
State two disadvantages of Cost plus pricing policy.
What pricing strategy will be used to launch a high-end smartphone?
