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प्रश्न
What is skimming pricing?
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उत्तर
In a skimming pricing strategy, a very high price is set so that in the initial stages, the cream of demand may be skimmed, and the investment made in the product is quickly realised. The aim is to 'sell to classes' who don't care how much they pay for a novel product. Later on, the price may be reduced to tap other segments of the market. This strategy is appropriate in the case of a highly distinctive product which is aggressively promoted in the early stages of its life cycle.
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संबंधित प्रश्न
State any two advantages of cost-plus pricing strategy.
Factors which do not influence price determination is ______.
The main aim of penetrating pricing is to ______.
______ determines the sales volume and the profit margins.
Parity pricing is not relevant under the present marketing conditions. Justify either for or against by giving two reasons.
Give one difference between skimming pricing and penetrating pricing.
In a competitive market, parity pricing is the appropriate strategy. Justify either for or against.
State two disadvantages of Cost plus pricing policy.
What pricing strategy will be used to launch a high-end smartphone?
Discuss the cons of Penetrating Pricing Policy.
