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प्रश्न
What is skimming pricing?
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उत्तर
In a skimming pricing strategy, a very high price is set so that in the initial stages, the cream of demand may be skimmed, and the investment made in the product is quickly realised. The aim is to 'sell to classes' who don't care how much they pay for a novel product. Later on, the price may be reduced to tap other segments of the market. This strategy is appropriate in the case of a highly distinctive product which is aggressively promoted in the early stages of its life cycle.
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संबंधित प्रश्न
It is also known as 'going rate pricing' or competition based pricing.
The strategy of introducing new product in existing market is classified as ______.
Introducing a product at low price and increasing the price once the brand succeeds is known as ______ pricing.
Which pricing strategy will be used to launch a high end auto motors?
Parity pricing is not relevant under the present marketing conditions. Justify either for or against by giving two reasons.
Give one difference between skimming pricing and penetrating pricing.
State two disadvantages of Cost plus pricing policy.
Identify two desirable conditions under penetrating pricing.
What pricing strategy will be used to launch shampoo?
Discuss the pros of Penetrating Pricing Policy.
