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प्रश्न
What pricing strategy will be used to launch a high-end smart phone?
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उत्तर
Skimming Pricing
A high-end smartphone is a distinctive premium product designed for rich consumers who value exclusivity and innovation. The skimming price is suitable for this product. This strategy involves initially setting an extremely high price in order to skim the cream of demand. The high price allows for a speedy recovery of the significant investment in R&D. Since the demand is somewhat inelastic in the early stages (for status-seeking and tech-enthusiast clients), high pricing does not greatly affect sales. Later, as competition enters, the price may be dropped to reach new market segments.
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संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Skimming pricing strategy
______ price refers to the high initial price charged when a new product is introduced in the market.
______ is the most common method used for pricing.
Setting a price below than that of the competition is called ______.
Which pricing strategy will be used to launch a high end auto motors?
"Competition based pricing is ideal for non-branded products." Comment.
Give one difference between skimming pricing and penetrating pricing.
Skimming pricing policy is ideal for introducing a product in the FMCG sector. Justify for or against.
| Evergreen Cosmetics is planning to launch a new range of ‘anti-wrinkle creams’ in the Indian market. They conducted a market survey and found potential competition from Remain Young. Since they are targeting the higher strata of society, the cream is being priced much higher than their competitors. They plan to use the television as a media to advertise this anti-wrinkle cream as opposed to print media which is largely used by them for their other products. Officials at Evergreen Cosmetics feel that with the correct style of promotion, they could easily be successful in the market. |
- Identify and explain the pricing strategy that is being used by Evergreen Cosmetics.
- Describe any two qualities that a salesman selling this product should possess.
- Explain any two tools of sales promotion that can be used here.
What are various strategies used for pricing a product?
