Advertisements
Advertisements
प्रश्न
What pricing strategy will be used to launch a high-end smart phone?
Advertisements
उत्तर
Skimming Pricing
A high-end smartphone is a distinctive premium product designed for rich consumers who value exclusivity and innovation. The skimming price is suitable for this product. This strategy involves initially setting an extremely high price in order to skim the cream of demand. The high price allows for a speedy recovery of the significant investment in R&D. Since the demand is somewhat inelastic in the early stages (for status-seeking and tech-enthusiast clients), high pricing does not greatly affect sales. Later, as competition enters, the price may be dropped to reach new market segments.
APPEARS IN
संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
The strategy of introducing new product in existing market is classified as ______.
______ price refers to the high initial price charged when a new product is introduced in the market.
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
“Parity pricing is not relevant under the present marketing conditions.” Justify either for or against by giving two reasons.
What is penetrating pricing?
Identify two desirable conditions under penetrating pricing.
What are various strategies used for pricing a product?
"Penetrating pricing leads to setting a high initial price". Comment
Discuss the cons of Penetrating Pricing Policy.
