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प्रश्न
What pricing strategy will be used to launch a high-end smart phone?
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उत्तर
Skimming Pricing
A high-end smartphone is a distinctive premium product designed for rich consumers who value exclusivity and innovation. The skimming price is suitable for this product. This strategy involves initially setting an extremely high price in order to skim the cream of demand. The high price allows for a speedy recovery of the significant investment in R&D. Since the demand is somewhat inelastic in the early stages (for status-seeking and tech-enthusiast clients), high pricing does not greatly affect sales. Later, as competition enters, the price may be dropped to reach new market segments.
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संबंधित प्रश्न
State any two advantages of cost-plus pricing strategy.
Explain the below mentioned pricing strategy:
Skimming pricing strategy
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
It is also known as ‘going rate pricing’ or competition based pricing.
Setting a price below than that of the competition is called ______.
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
The main aim of penetrating pricing is to ______.
The pricing strategy involves charging according to what competitors are charging ______.
Skimming pricing policy is ideal for introducing a product in the FMCG sector. Justify for or against.
What is Cost plus pricing policy?
