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प्रश्न
______ price refers to the high initial price charged when a new product is introduced in the market.
विकल्प
Premium
Penetration
Skimming
None of these
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उत्तर
Skimming price refers to the high initial price charged when a new product is introduced in the market.
Explanation:
Skimming pricing is a strategy where a high initial price is set for a new product to maximize profits from segments of the market willing to pay the premium price. Over time, the price is gradually reduced to attract more price-sensitive customers. This approach helps companies recover their development costs quickly and target consumers who perceive the product as valuable and are willing to pay more for it.
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संबंधित प्रश्न
Markup pricing is also called as ______.
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
Factors which do not influence price determination is ______.
The main aim of penetrating pricing is to ______.
______ determines the sales volume and the profit margins.
The pricing strategy involves charging according to what competitors are charging ______.
In a competitive market, parity pricing is the appropriate strategy. Justify either for or against.
Identify two desirable conditions under penetrating pricing.
| Evergreen Cosmetics is planning to launch a new range of 'anti-wrinkle creams' in the Indian market. They conducted a market survey and found potential competition from Remain Young. Since they are targeting the higher strata of society, the cream is being priced much higher than their competitors. They plan to use the television as a media to advertise this anti-wrinkle cream as opposed to print media which is largely used by them for their other products. Officials at Evergreen Cosmetics feel that with the correct style of promotion, they could easily be successful in the market. |
- Identify and explain the pricing strategy that is being used by Evergreen Cosmetics.
- Describe any two qualities that a salesman selling this product should possess.
- Explain any two tools of sales promotion that can be used here.
Discuss the cons of Penetrating Pricing Policy.
