Advertisements
Advertisements
प्रश्न
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
विकल्प
Skimming pricing
Penetrating pricing
Cost plus pricing
Parity pricing
Advertisements
उत्तर
Cost plus pricing
APPEARS IN
संबंधित प्रश्न
Which pricing strategy involves charging according to their competitors?
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
It is also known as 'going rate pricing' or competition based pricing.
______ is the most common method used for pricing.
Parity pricing is not relevant under the present marketing conditions. Justify either for or against by giving two reasons.
What is skimming pricing?
In a competitive market, parity pricing is the appropriate strategy. Justify either for or against.
| Evergreen Cosmetics is planning to launch a new range of 'anti-wrinkle creams' in the Indian market. They conducted a market survey and found potential competition from Remain Young. Since they are targeting the higher strata of society, the cream is being priced much higher than their competitors. They plan to use the television as a media to advertise this anti-wrinkle cream as opposed to print media which is largely used by them for their other products. Officials at Evergreen Cosmetics feel that with the correct style of promotion, they could easily be successful in the market. |
- Identify and explain the pricing strategy that is being used by Evergreen Cosmetics.
- Describe any two qualities that a salesman selling this product should possess.
- Explain any two tools of sales promotion that can be used here.
What pricing strategy will be used to launch a high-end smartphone?
"Penetrating pricing leads to setting a high initial price". Comment
