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प्रश्न
The main aim of penetrating pricing is to ______.
विकल्प
Provide funds for expansion
Maximize the market share
Provide a reasonable return on capital
Avoid price wars
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उत्तर
The main aim of penetrating pricing is to Maximize the market share.
Explanation:
Penetration pricing involves setting a low initial price for a new product to attract a large number of customers quickly and gain a significant market share. By doing so, the company aims to establish a strong presence in the market, discourage competitors from entering, and build customer loyalty. Once a substantial market share is achieved, the company may gradually increase prices to improve profitability.
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संबंधित प्रश्न
Which pricing strategy involves charging according to their competitors?
Introducing a product at low price and increasing the price once the brand succeeds is known as ______ pricing.
______ is the most common method used for pricing.
Factors which do not influence price determination is ______.
What is parity pricing?
Skimming pricing policy is ideal for introducing a product in the FMCG sector. Justify for or against.
In a competitive market, parity pricing is the appropriate strategy. Justify either for or against.
What are the conditions under which parity pricing is desirable?
What are various strategies used for pricing a product?
Discuss the cons of Penetrating Pricing Policy.
