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प्रश्न
The main aim of penetrating pricing is to ______.
विकल्प
Provide funds for expansion
Maximize the market share
Provide a reasonable return on capital
Avoid price wars
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उत्तर
The main aim of penetrating pricing is to maximize the market share.
Explanation:
Penetration pricing involves setting a low initial price for a new product to attract a large number of customers quickly and gain a significant market share. By doing so, the company aims to establish a strong presence in the market, discourage competitors from entering, and build customer loyalty. Once a substantial market share is achieved, the company may gradually increase prices to improve profitability.
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संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
The strategy of introducing new product in existing market is classified as ______.
Markup pricing is also called as ______.
______ price refers to the high initial price charged when a new product is introduced in the market.
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Discuss the pros of Penetrating Pricing Policy.
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