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प्रश्न
Markup pricing is also called as ______.
विकल्प
Cost pricing
Marginal priced
Cost plus pricing
Cost based pricing
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उत्तर
Markup pricing is also called as Cost plus pricing.
Explanation:
The basic idea underlying this approach is that a product's selling price must cover its full cost and yield a reasonable margin of profit. The margin may be a fixed amount per unit or a percentage of cost. The margin is known as 'markup', and, therefore, cost plus pricing is also known as 'markup pricing'.
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संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
It is also known as 'going rate pricing' or competition based pricing.
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
What is parity pricing?
Mention the advantages of cost plus pricing.
What is Cost plus pricing policy?
| Evergreen Cosmetics is planning to launch a new range of 'anti-wrinkle creams' in the Indian market. They conducted a market survey and found potential competition from Remain Young. Since they are targeting the higher strata of society, the cream is being priced much higher than their competitors. They plan to use the television as a media to advertise this anti-wrinkle cream as opposed to print media which is largely used by them for their other products. Officials at Evergreen Cosmetics feel that with the correct style of promotion, they could easily be successful in the market. |
- Identify and explain the pricing strategy that is being used by Evergreen Cosmetics.
- Describe any two qualities that a salesman selling this product should possess.
- Explain any two tools of sales promotion that can be used here.
What pricing strategy will be used to launch a high-end smartphone?
What pricing strategy will be used to launch shampoo?
What are various strategies used for pricing a product?
