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प्रश्न
Markup pricing is also called as ______.
पर्याय
Cost pricing
Marginal priced
Cost plus pricing
Cost based pricing
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उत्तर
Markup pricing is also called as cost plus pricing.
Explanation:
The basic idea underlying this approach is that a product’s selling price must cover its full cost and yield a reasonable margin of profit. The margin may be a fixed amount per unit or a percentage of cost. The margin is known as 'markup', and, therefore, cost plus pricing is also known as ‘markup pricing’.
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संबंधित प्रश्न
State any two advantages of cost-plus pricing strategy.
The strategy of introducing new product in existing market is classified as ______.
The main aim of penetrating pricing is to ______.
Which pricing strategy will be used to launch a high end auto motors?
“Parity pricing is not relevant under the present marketing conditions.” Justify either for or against by giving two reasons.
Give two conditions under which parity pricing is desirable.
Mention the advantages of cost plus pricing.
“In a competitive market, parity pricing is the appropriate strategy.” Justify either for or against.
State two disadvantages of Cost plus pricing policy.
What pricing strategy will be used to launch shampoo?
