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प्रश्न
The pricing strategy involves charging according to what competitors are charging ______.
पर्याय
Going rate pricing
Cost plus pricing
Penetrating pricing
Skimming pricing
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उत्तर
The pricing strategy involves charging according to what competitors are charging Going rate pricing.
Explanation:
Going rate pricing, also known as competitive pricing, involves setting the price of a product based on the prices charged by competitors. This strategy ensures that a company's prices align with the market and helps maintain competitiveness. It is commonly used in industries where products are similar and price competition is intense.
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संबंधित प्रश्न
Which pricing strategy involves charging according to their competitors?
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
Introducing a product at low price and increasing the price once the brand succeeds is known as ______ pricing.
Parity pricing is not relevant under the present marketing conditions. Justify either for or against by giving two reasons.
What is parity pricing?
Give one difference between skimming pricing and penetrating pricing.
What is Cost plus pricing policy?
What is penetrating pricing?
| Evergreen Cosmetics is planning to launch a new range of 'anti-wrinkle creams' in the Indian market. They conducted a market survey and found potential competition from Remain Young. Since they are targeting the higher strata of society, the cream is being priced much higher than their competitors. They plan to use the television as a media to advertise this anti-wrinkle cream as opposed to print media which is largely used by them for their other products. Officials at Evergreen Cosmetics feel that with the correct style of promotion, they could easily be successful in the market. |
- Identify and explain the pricing strategy that is being used by Evergreen Cosmetics.
- Describe any two qualities that a salesman selling this product should possess.
- Explain any two tools of sales promotion that can be used here.
"Penetrating pricing leads to setting a high initial price". Comment
