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Question
The pricing strategy involves charging according to what competitors are charging ______.
Options
Going rate pricing
Cost plus pricing
Penetrating pricing
Skimming pricing
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Solution
The pricing strategy involves charging according to what competitors are charging Going rate pricing.
Explanation:
Going rate pricing, also known as competitive pricing, involves setting the price of a product based on the prices charged by competitors. This strategy ensures that a company's prices align with the market and helps maintain competitiveness. It is commonly used in industries where products are similar and price competition is intense.
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| Evergreen Cosmetics is planning to launch a new range of 'anti-wrinkle creams' in the Indian market. They conducted a market survey and found potential competition from Remain Young. Since they are targeting the higher strata of society, the cream is being priced much higher than their competitors. They plan to use the television as a media to advertise this anti-wrinkle cream as opposed to print media which is largely used by them for their other products. Officials at Evergreen Cosmetics feel that with the correct style of promotion, they could easily be successful in the market. |
- Identify and explain the pricing strategy that is being used by Evergreen Cosmetics.
- Describe any two qualities that a salesman selling this product should possess.
- Explain any two tools of sales promotion that can be used here.
What pricing strategy will be used to launch shampoo?
