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प्रश्न
What is penetrating pricing?
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उत्तर
This strategy involves setting a low price in the initial stage so as to make the brand quickly popular and to maximise the market share. The manufacturer seeks to sell to the masses. Many firms use this strategy while launching fast-moving consumer products. The policy results in high sales volume during the initial stages of a product’s life cycle. Some retailers use this strategy by operating on the principle of low markup and higher volume. Penetrating pricing is an aggressive pricing strategy, and it may be used to restrict the entry of new firms in the industry.
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संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Skimming pricing strategy
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
Introducing a product at low price and increasing the price once the brand succeeds is known as ______ pricing.
______ is the most common method used for pricing.
The pricing strategy involves charging according to what competitors are charging ______.
Mention the advantages of cost plus pricing.
"Competition based pricing is ideal for non-branded products." Comment.
What pricing strategy will be used to launch a high-end smart phone?
Discuss the pros of Penetrating Pricing Policy.
"Penetrating pricing leads to setting a high initial price". Comment
