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प्रश्न
Identify two desirable conditions under penetrating pricing.
दीर्घउत्तर
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उत्तर
Penetrating pricing is desirable under the following conditions:
- Demand for the product is highly elastic, i.e., the quantity sold is highly sensitive to price.
- Substantial economies in unit cost can be achieved by operating at large volumes of production and sales.
- There is strong potential competition in the market.
- High income market is inadequate, i.e., very few consumers are willing to pay a high price.
- The public is likely to accept the new product as a part of its daily life.
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Price - Pricing Strategies
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