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प्रश्न
Which pricing strategy involves charging according to their competitors?
विकल्प
Penetrating pricing
Cost Plus pricing
Skimming pricing
Parity pricing
MCQ
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उत्तर
Parity pricing
shaalaa.com
Price - Pricing Strategies
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संबंधित प्रश्न
State any two advantages of cost-plus pricing strategy.
It is also known as 'going rate pricing' or competition based pricing.
______ price refers to the high initial price charged when a new product is introduced in the market.
Setting a price below than that of the competition is called ______.
______ determines the sales volume and the profit margins.
Give one difference between skimming pricing and penetrating pricing.
What is skimming pricing?
What is Cost plus pricing policy?
| Evergreen Cosmetics is planning to launch a new range of 'anti-wrinkle creams' in the Indian market. They conducted a market survey and found potential competition from Remain Young. Since they are targeting the higher strata of society, the cream is being priced much higher than their competitors. They plan to use the television as a media to advertise this anti-wrinkle cream as opposed to print media which is largely used by them for their other products. Officials at Evergreen Cosmetics feel that with the correct style of promotion, they could easily be successful in the market. |
- Identify and explain the pricing strategy that is being used by Evergreen Cosmetics.
- Describe any two qualities that a salesman selling this product should possess.
- Explain any two tools of sales promotion that can be used here.
What are various strategies used for pricing a product?
