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प्रश्न
Which pricing strategy involves charging according to their competitors?
विकल्प
Penetrating pricing
Cost Plus pricing
Skimming pricing
Parity pricing
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उत्तर
Parity pricing
Explanation:
Parity pricing, also known as going-rate or competitive pricing, is a strategic framework in which a company deliberately matches its price structure with the rates charged by its direct competitors. This strategy is quite prevalent in saturated markets with uniform products where price variations could result in a loss of market share, as opposed to internal methods like cost-plus or time-based models like skimming and penetration.
संबंधित प्रश्न
It is also known as ‘going rate pricing’ or competition based pricing.
The pricing strategy involves charging according to what competitors are charging ______.
“Parity pricing is not relevant under the present marketing conditions.” Justify either for or against by giving two reasons.
Mention the advantages of cost plus pricing.
“In a competitive market, parity pricing is the appropriate strategy.” Justify either for or against.
What is penetrating pricing?
Identify two desirable conditions under penetrating pricing.
What pricing strategy will be used to launch shampoo?
Discuss the pros of Penetrating Pricing Policy.
"Penetrating pricing leads to setting a high initial price". Comment
