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प्रश्न
Which pricing strategy involves charging according to their competitors?
विकल्प
Penetrating pricing
Cost Plus pricing
Skimming pricing
Parity pricing
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उत्तर
Parity pricing
Explanation:
Parity pricing, also known as going-rate or competitive pricing, is a strategic framework in which a company deliberately matches its price structure with the rates charged by its direct competitors. This strategy is quite prevalent in saturated markets with uniform products where price variations could result in a loss of market share, as opposed to internal methods like cost-plus or time-based models like skimming and penetration.
संबंधित प्रश्न
Introducing a product at low price and increasing the price once the brand succeeds is known as ______ pricing.
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
Factors which do not influence price determination is ______.
What is parity pricing?
Skimming pricing policy is ideal for introducing a product in the FMCG sector. Justify for or against.
“In a competitive market, parity pricing is the appropriate strategy.” Justify either for or against.
State two disadvantages of Cost plus pricing policy.
What are the conditions under which parity pricing is desirable?
Discuss the pros of Penetrating Pricing Policy.
What are various strategies used for pricing a product?
