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प्रश्न
Setting a price below than that of the competition is called ______.
विकल्प
Skimming
Competitive pricing
Penetration pricing
None
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उत्तर
Setting a price below than that of the competition is called Penetration pricing.
Explanation:
Penetration pricing is a strategy where a product is introduced at a price lower than the competition to attract customers and quickly gain market share. The idea is to draw consumers away from competitors, build a customer base, and establish a strong market presence.
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संबंधित प्रश्न
Which pricing strategy involves charging according to their competitors?
It is also known as 'going rate pricing' or competition based pricing.
______ is the most common method used for pricing.
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
The pricing strategy involves charging according to what competitors are charging ______.
What is parity pricing?
"Competition based pricing is ideal for non-branded products." Comment.
What are the conditions under which parity pricing is desirable?
Discuss the pros of Penetrating Pricing Policy.
What are various strategies used for pricing a product?
