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प्रश्न
Setting a price below than that of the competition is called ______.
पर्याय
Skimming
Competitive pricing
Penetration pricing
None
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उत्तर
Setting a price below than that of the competition is called Penetration pricing.
Explanation:
Penetration pricing is a strategy where a product is introduced at a price lower than the competition to attract customers and quickly gain market share. The idea is to draw consumers away from competitors, build a customer base, and establish a strong market presence.
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संबंधित प्रश्न
It is also known as 'going rate pricing' or competition based pricing.
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"Penetrating pricing leads to setting a high initial price". Comment
