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प्रश्न
What pricing strategy will be used to launch shampoo?
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उत्तर
Penetrating pricing
Shampoo is a widely used Fast Moving Consumer Good (FMCG). Penetrating pricing is acceptable for this product.
This technique involves setting a low initial price so that the brand quickly gains popularity and market share. Shampoo demand is very elastic, which means that lowering the price can significantly increase demand. There is also strong competition in the shampoo business, so a cheap starting price helps to limit the entry of new companies and obtain widespread adoption. For example, shampoo sachets are sold at extremely low prices in order to target the rural and middle-class markets.
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संबंधित प्रश्न
State any two advantages of cost-plus pricing strategy.
Explain the below mentioned pricing strategy:
Skimming pricing strategy
Markup pricing is also called as ______.
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
The main aim of penetrating pricing is to ______.
The pricing strategy involves charging according to what competitors are charging ______.
“Parity pricing is not relevant under the present marketing conditions.” Justify either for or against by giving two reasons.
What is skimming pricing?
Discuss the pros of Penetrating Pricing Policy.
Discuss the cons of Penetrating Pricing Policy.
