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प्रश्न
What pricing strategy will be used to launch shampoo?
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उत्तर
Penetrating pricing
Shampoo is a widely used Fast Moving Consumer Good (FMCG). Penetrating pricing is acceptable for this product.
This technique involves setting a low initial price so that the brand quickly gains popularity and market share. Shampoo demand is very elastic, which means that lowering the price can significantly increase demand. There is also strong competition in the shampoo business, so a cheap starting price helps to limit the entry of new companies and obtain widespread adoption. For example, shampoo sachets are sold at extremely low prices in order to target the rural and middle-class markets.
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संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
______ price refers to the high initial price charged when a new product is introduced in the market.
Setting a price below than that of the competition is called ______.
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
______ determines the sales volume and the profit margins.
What is parity pricing?
Give two conditions under which parity pricing is desirable.
Mention the advantages of cost plus pricing.
State two disadvantages of Cost plus pricing policy.
What are various strategies used for pricing a product?
