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प्रश्न
The strategy of introducing new product in existing market is classified as ______.
विकल्प
Market development
Market Penetration
Product development
Diversification
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उत्तर
The strategy of introducing new product in existing market is classified as Product development.
Explanation:
Product development involves creating new products to serve existing markets. This strategy focuses on innovation and improvement to meet the evolving needs of the current customer base, thereby increasing market share and competitiveness.
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संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Skimming pricing strategy
______ is the most common method used for pricing.
Factors which do not influence price determination is ______.
Parity pricing is not relevant under the present marketing conditions. Justify either for or against by giving two reasons.
"Competition based pricing is ideal for non-branded products." Comment.
What is Cost plus pricing policy?
What are the conditions under which parity pricing is desirable?
| Evergreen Cosmetics is planning to launch a new range of 'anti-wrinkle creams' in the Indian market. They conducted a market survey and found potential competition from Remain Young. Since they are targeting the higher strata of society, the cream is being priced much higher than their competitors. They plan to use the television as a media to advertise this anti-wrinkle cream as opposed to print media which is largely used by them for their other products. Officials at Evergreen Cosmetics feel that with the correct style of promotion, they could easily be successful in the market. |
- Identify and explain the pricing strategy that is being used by Evergreen Cosmetics.
- Describe any two qualities that a salesman selling this product should possess.
- Explain any two tools of sales promotion that can be used here.
What pricing strategy will be used to launch shampoo?
Discuss the pros of Penetrating Pricing Policy.
