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The strategy of introducing new product in existing market is classified as ______.

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Question

The strategy of introducing new product in existing market is classified as ______.

Options

  • Market development

  • Market Penetration

  • Product development

  • Diversification

MCQ
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Solution

The strategy of introducing new product in existing market is classified as Product development.

Explanation:

Product development involves creating new products to serve existing markets. This strategy focuses on innovation and improvement to meet the evolving needs of the current customer base, thereby increasing market share and competitiveness.

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Price - Pricing Strategies
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Chapter 2: Marketing mix - 4 P's - EXERCISES [Page 34]

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Goyal Brothers Prakashan Commercial Applications [English] Class 10 ICSE
Chapter 2 Marketing mix - 4 P's
EXERCISES | Q 14. | Page 34

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