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प्रश्न
Give one difference between skimming pricing and penetrating pricing.
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उत्तर
| Basis of Distinction | Skimming Pricing | Penetrating Pricing |
| Price Level | Price is set at a high level | Price is set at a low level |
| Target Market | Rich customers | Common people |
| Main Purpose | To recover investment quickly | To make the product popular |
| Profit Margin | High | Low |
| Sales Volume | Low | High |
संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Skimming pricing strategy
______ price refers to the high initial price charged when a new product is introduced in the market.
The main aim of penetrating pricing is to ______.
______ determines the sales volume and the profit margins.
Parity pricing is not relevant under the present marketing conditions. Justify either for or against by giving two reasons.
What is parity pricing?
Skimming pricing policy is ideal for introducing a product in the FMCG sector. Justify for or against.
In a competitive market, parity pricing is the appropriate strategy. Justify either for or against.
What is penetrating pricing?
What pricing strategy will be used to launch shampoo?
