Question

Give one difference between product mix and promotion mix.

Answer 1

Basis of Distinction	Product Mix	Promotion Mix
Definition	The product mix refers to the total range of products that a company offers for sale. It includes all the product lines and items within those lines.	The promotion mix refers to the combination of promotional tools and techniques a company uses to communicate with its target market and stimulate demand for its products.
Focus	The focus is on the development, design, quality, features, and variety of products offered to meet the needs and preferences of the target market.	The focus is on communication strategies and activities such as advertising, sales promotions, public relations, personal selling, and direct marketing to inform, persuade, and remind customers about the products.