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प्रश्न
Explain the strategies to be adopted during the growth stage of the Product Life Cycle.
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उत्तर
The following strategies may be adopted during the growth stage:
- Heavy advertising to create brand image and to stimulate sales.
- Expanding distribution channels to make the product available wherever demanded.
- Introducing new versions of the product to cater to the needs of different types of customers.
- Keeping the price at competitive levels.
- Greater emphasis on customer service.
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संबंधित प्रश्न
Which stage of Product Life Cycle has a greater emphasis on customer service?
Which stage of the product life cycle is marked by falling costs and rising revenues?
The following are all major stages of a product life cycle except ______.
A high percentage of new products fail during this period of Product Life cycle:
Choose the correct sequence of the Product Life Cycle.
In which stage of the product life cycle, sales continue to grow but at a decreasing rate?
How is the product life cycle advantageous?
Explain the maturity stage of the product life cycle.
Explain the decline stage of the product life cycle.
Explain the abandonment stage of the product life cycle.
