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प्रश्न
Explain the strategies to be adopted during the growth stage of the Product Life Cycle.
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उत्तर
The following strategies may be adopted during the growth stage:
- Heavy advertising to create brand image and to stimulate sales.
- Expanding distribution channels to make the product available wherever demanded.
- Introducing new versions of the product to cater to the needs of different types of customers.
- Keeping the price at competitive levels.
- Greater emphasis on customer service.
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संबंधित प्रश्न
Which stage of the product life cycle is marked by falling costs and rising revenues?
A high percentage of new products fail during this period of Product Life cycle:
What happens to a product in the decline stage of its life cycle?
You are the Marketing Manager of a fast moving consumer goods (FMCG) company and you find that one of your products, a washing detergent, is in its grown stage. Describe the steps that you would take to increase your sales in this stage.
Mention the various stages of 'Product Life Cycle'.
How is the product life cycle advantageous?
Explain the first two stages of product life cycle.
Explain the strategies to be adopted during the introduction stage of Product Life Cycle.
Explain the second and third stage of product life cycle.
"Introduction Stage in a product life cycle is not very risky." Justify either or against.
