Advertisements
Advertisements
प्रश्न
Explain the strategies to be adopted during the growth stage of the Product Life Cycle.
Advertisements
उत्तर
The following strategies may be adopted during the growth stage:
- Heavy advertising to create brand image and to stimulate sales.
- Expanding distribution channels to make the product available wherever demanded.
- Introducing new versions of the product to cater to the needs of different types of customers.
- Keeping the price at competitive levels.
- Greater emphasis on customer service.
APPEARS IN
संबंधित प्रश्न
Justify the following sentence for or against and give a reason:
Product differentiation is the main aim of branding.
Choose the correct sequence of the Product Life Cycle.
What happens to a product in the decline stage of its life cycle?
You are the Marketing Manager of a fast moving consumer goods (FMCG) company and you find that one of your products, a washing detergent, is in its grown stage. Describe the steps that you would take to increase your sales in this stage.
“Pricing is fundamental to all marketing efforts.” Give two reasons either for or against.
Mention the various stages of ‘Product Life Cycle’.
Explain the first two stages of product life cycle.
Explain the maturity stage of the product life cycle.
Explain the strategies to be adopted during the introduction stage of Product Life Cycle.
Explain the second stage of product life cycle.
