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प्रश्न
Explain the strategies to be adopted during the growth stage of the Product Life Cycle.
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उत्तर
The following strategies may be adopted during the growth stage:
- Heavy advertising to create brand image and to stimulate sales.
- Expanding distribution channels to make the product available wherever demanded.
- Introducing new versions of the product to cater to the needs of different types of customers.
- Keeping the price at competitive levels.
- Greater emphasis on customer service.
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संबंधित प्रश्न
Which stage of Product Life Cycle has a greater emphasis on customer service?
Justify the following sentence for or against and give a reason:
Product differentiation is the main aim of branding.
In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?
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What is the product life cycle?
