हिंदी

In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?

Advertisements
Advertisements

प्रश्न

In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?

विकल्प

  • Introduction

  • Growth

  • Maturity

  • Decline

MCQ
Advertisements

उत्तर

Decline

Explanation:

In the decline stage of the product life cycle, sales and profits begin to fall as the product loses market appeal due to factors such as market saturation, technological advancements, or changing consumer preferences. At this point, companies must decide whether to maintain the product by finding new uses or markets, harvest it by reducing costs and continuing to sell as long as possible or drop it all together by discontinuing the product.

shaalaa.com
Product Life Cycle (PLC)
  क्या इस प्रश्न या उत्तर में कोई त्रुटि है?
अध्याय 2: Marketing mix - 4 P's - EXERCISES [पृष्ठ ३४]

APPEARS IN

गोयल ब्रदर्स प्रकाशन Commercial Applications [English] Class 10 ICSE
अध्याय 2 Marketing mix - 4 P's
EXERCISES | Q 11. | पृष्ठ ३४

संबंधित प्रश्न

Which stage of the product life cycle is marked by falling costs and rising revenues?


A high percentage of new products fail during this period of Product Life cycle:


In which stage of the product life cycle, sales continue to grow but at a decreasing rate?


Which feature is pertaining to Introduction stage of PLC?


You are the Marketing Manager of a fast moving consumer goods (FMCG) company and you find that one of your products, a washing detergent, is in its grown stage. Describe the steps that you would take to increase your sales in this stage.


“Pricing is fundamental to all marketing efforts.” Give two reasons either for or against.


Soon you could get a colour mobile handset which offer an MP3 player, FM radio and a removable flash memory card for about ₹ 800. A Netherlands-based semi-conductor firm has launched a new single chip solution that promises to make this happen. The company is targeting the rural market in India. During the next phase of rapid expansion of mobile communication in the rural and semi-urban areas of India, the firm would like to fulfill the aspirations of first-time handset users by offering the next experience in Multimedia.
  1. Explain the stage of the Company's Product Life Cycle mentioned in the paragraph with the help of a diagram.
  2. Name the service to be offered by the Company in the next phase. Explain any two characteristics of Services.
  3. Suggest any two modern ways of marketing the concept of a product. Explain.

How is the product life cycle advantageous?


Explain the first two stages of product life cycle.


Explain the decline stage of the product life cycle.


Share
Notifications

Englishहिंदीमराठी


      Forgot password?
Use app×