Advertisements
Advertisements
प्रश्न
What is the product life cycle?
Advertisements
उत्तर
The life cycle of a product is known as the product life cycle. It comprises introduction, growth, maturity and decline. After initial development, a product will be introduced in the market. Hopefully, its sales will grow and eventually the market will stabilise and become mature. Then, as new products are launched, sales for the original product will start to decline. This process is known as the product life cycle.
APPEARS IN
संबंधित प्रश्न
Justify the following sentence for or against and give a reason:
Product differentiation is the main aim of branding.
In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?
Typically profit is negative in which stage of the product life cycle?
Which stage of the Product Life Cycle is characterised by saturation in the market?
A high percentage of new products fail during this period of Product Life cycle:
In which stage of the product life cycle, sales continue to grow but at a decreasing rate?
You are the Marketing Manager of a fast moving consumer goods (FMCG) company and you find that one of your products, a washing detergent, is in its grown stage. Describe the steps that you would take to increase your sales in this stage.
“Pricing is fundamental to all marketing efforts.” Give two reasons either for or against.
Mention the various stages of ‘Product Life Cycle’.
Explain the second stage of product life cycle.
