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प्रश्न
What is the product life cycle?
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उत्तर
The life cycle of a product is known as the product life cycle. It comprises introduction, growth, maturity and decline. After initial development, a product will be introduced in the market. Hopefully, its sales will grow and eventually the market will stabilise and become mature. Then, as new products are launched, sales for the original product will start to decline. This process is known as the product life cycle.
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संबंधित प्रश्न
Justify the following sentence for or against and give a reason:
Product differentiation is the main aim of branding.
The following are all major stages of a product life cycle except ______.
In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?
Which stage of the Product Life Cycle is characterised by saturation in the market?
A high percentage of new products fail during this period of Product Life cycle:
In which stage of the product life cycle, sales continue to grow but at a decreasing rate?
Explain the first two stages of product life cycle.
Explain the strategies to be adopted during the introduction stage of Product Life Cycle.
Explain the second and third stage of product life cycle.
"Introduction Stage in a product life cycle is not very risky." Justify either or against.
