Advertisements
Advertisements
प्रश्न
What is the product life cycle?
Advertisements
उत्तर
The life cycle of a product is known as the product life cycle. It comprises introduction, growth, maturity and decline. After initial development, a product will be introduced in the market. Hopefully, its sales will grow and eventually the market will stabilise and become mature. Then, as new products are launched, sales for the original product will start to decline. This process is known as the product life cycle.
APPEARS IN
संबंधित प्रश्न
Justify the following sentence for or against and give a reason:
Product differentiation is the main aim of branding.
Which stage of the product life cycle is marked by falling costs and rising revenues?
In which stage of the product life cycle, sales continue to grow but at a decreasing rate?
AB Visions Ltd. want to introduce a new variety of reading glasses where the vision can be adjusted according to the user’s requirement. Explain the first two stages in the life cycle of this product.
You are the Marketing Manager of a fast moving consumer goods (FMCG) company and you find that one of your products, a washing detergent, is in its grown stage. Describe the steps that you would take to increase your sales in this stage.
“Pricing is fundamental to all marketing efforts.” Give two reasons either for or against.
Explain the decline stage of the product life cycle.
Explain the abandonment stage of the product life cycle.
Explain the second stage of product life cycle.
“Introduction Stage in a product life cycle is not very risky.” Justify either or against.
