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प्रश्न
What is the product life cycle?
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उत्तर
The life cycle of a product is known as the product life cycle. It comprises introduction, growth, maturity and decline. After initial development, a product will be introduced in the market. Hopefully, its sales will grow and eventually the market will stabilise and become mature. Then, as new products are launched, sales for the original product will start to decline. This process is known as the product life cycle.
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संबंधित प्रश्न
In declining stage of PLC, which tool would be more preferred?
Typically profit is negative in which stage of the product life cycle?
Which stage of the Product Life Cycle is characterised by saturation in the market?
A high percentage of new products fail during this period of Product Life cycle:
Choose the correct sequence of the Product Life Cycle.
In which stage of the product life cycle, sales continue to grow but at a decreasing rate?
What happens to a product in the decline stage of its life cycle?
“Pricing is fundamental to all marketing efforts.” Give two reasons either for or against.
Explain the strategies to be adopted during the introduction stage of Product Life Cycle.
“Introduction Stage in a product life cycle is not very risky.” Justify either or against.
